The people behind the Alkebulan project are on a mission to change the perception of Africa and its citizens. They use music, art, fashion and culture to succeed in this mission: these four elements have been translated into a book, several booming events and their yearly big gig: a festival at the Tolhuistuin in Amsterdam. The power girls behind Alkebulan asked me to create a visual identity for their movement that represents their roots and diversity of Africa.. The result is a highly visual identity with bright and compelling elements. The visuals for the festival look and feel is recognizable from the Alkebulan movement. but each platform has its own look at the same time. This way, we can stretch Alkebulan’s visual identity.