All content connects to the slogan of Crystal Clear: Women in Control. The emancipated women are the centre of all content. We try to work with relevant themes that can be linked to seasons, product innovations or campaigns. This content is shown on the website, in the newsletter and via channels like Facebook and YouTube. It’s great to witness the transformation of the entire look and feel throughout these years. Crystal Clear has a strong digital DNA compared to many other Dutch soda brands. The quality of the content is of great importance.