Gaymobil

Het Parool

It happens that gays are easily categorized. And to celebrate Amsterdam’s Gay Pride, we explain the archetypes by using Playmobil figures, in order to keep the topic, playful, and airy. Our little men became a huge hit on print, but also on Facebook. The number of fans increased rapidly, and it became the most shared album ever on the Facebookpage of ‘Het Parool’.