Each day, thousands of people provide compassionate care to those in need. The network of the Red Cross of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home an around the world. The Red Cross roll up their sleeves and donate time, money and blood. They learn or teach life-saving skills so our communities can be better prepared when the need arises. The Red Cross does this every day because they’re needed – every day. I rolled up my sleeves, and made a brand new design for the Netherlands Red Cross.
A big part of the new website consists out of numbers and facts. These numbers are important for everyone to know. We decided to make them big and powerful to create the right amount of impact. It works seamlessly with the overall look and feel, and
For the new online identity, we did some colour research in order to create a completely new color palette. The colours are based on the regions of the calamities so it won’t distract you from the quality of the content and the stories behind it. The colours are part of the whole experience, and can be layered into perfect combinations. This way, each story can be created dynamically to create the right impact.
You’ll notice that the website has all the right elements to draw readers in. High impact photography, bright and compelling colours, typographical elements, everything works seamlessly together that will temt the reader to scroll further down and discover the story behind the tragedy. The first impressions are the most important ones. Especially when either help, or money is needed.
Another way to create impact, is adding extra elements to the website that puts focus on what’s really important. Introducing the ‘Impactblock’. This block will be layered over a picture, and show what you can do to create impact. You can either give time, or money to the Red Cross in order to do so. This is another way to engage with the visitor, and create more awareness for a specific calamity.