Mijn30Minuten

Garnier Nutrisse

Garnier Nutrisse is aware of the fact that coloring at home could take women on a rollercoaster ride of emotions. Will it be long-lasting? Will it deliver a more radiant and richer look? How long will it take before i’ll get the best results? Nutrisse is about to take all these sorrows away, and entertain the user at the same time with an interactive online magazine called Mijn30Minuten.

We thought about our target audience, and came with very basic, simple, and stylish solutions. We wanted to entertain the audience, and at the same time, let them know when it’s time to wash their hair and enjoy their new color. A minimalistic interface will let the content shine, and a simplistic navigation model: swipe right to browse through the magazine and swipe up or down to dive into a story makes it a drama free experience.