NPO’s children’s channel Zapp wanted to do something different with their Christmas commercial tradition. It has to be a interactive commercial in which children could participate and were able themselves. We have chosen to make a animated short film, about kids going on a winter sport vacation,
when all of a sudden a bear pops up and causes a lot of trouble. Kids could upload their picture on the campaign website and choose their favourite jolly character. While waiting for the next commercial break, you could share your own video in which you are the lead character in.