Achtentwintig Fakevertising
Snelle
Client
Snelle
Agency
Crocodile Agency
Collaboration
Orthodoxx
Year
2023
To promote Snelle's latest album 'Achtentwintig' we decided to shake up the music industry with something very unique. We got inspired by the latest hype of the moment, a brand-new form of outdoor advertising: 'Fakevertising' in which CGI technology plays a leading role.
This is how Snelle took social media by storm.
We created a FOOH (Fake Out Of Home) where the iconic building on the Jan Pontsteiger in Amsterdam was wrapped with a large cloth, which was then pulled back to reveal a giant Achtentwintig LP. Together with the CGI experts from Orthodoxx, we brought the video to life.
Snelle became the very first Dutch artist to use fakevertising.
And with success: the video has gone viral and has already surpassed 2 million views. In addition, the piece has appeared in multiple news reports, and other artists and influencers have shared the video massively.
The video made impact and went viral on various social media.
2.2mln
Reach
The video reached 1.2 million people within the first 24 hours and 2+ million people within the first week.
882%
Increase in views
The video had a total of 882% increase in views within the first 24 hours and 229% increase in comments.
