Albert HeijnHoe Lekker Is Dat?
Recruitment Campaign
For many young people, a first job comes with uncertainty. With “Hoe Lekker Is Dat?” we positioned Albert Heijn as more than just a side job, but as a place to grow, connect and kickstart your career. By speaking the audience’s language and featuring real employees, we turned recruitment into a relatable and engaging experience, making the first step into work feel fun, social and accessible.
Client
Albert Heijn
Agency
Boomerang
Driven by youth culture.
We met the audience where they are, in tone, visuals and culture. With a music-driven video featuring real employees, we created a campaign that feels authentic, energetic and instantly relatable to a 15–23 audience. By using music as the core format, we tapped into a familiar and highly engaging content style, making the message more memorable, shareable and native to the platforms they use every day.
63%
Target audience reached.
We have reached a total of 63% of the target audience through socials.
39%
Video completion rate.
In total 39% of the target audience have watched the whole video from start to end.
3.5M
Unique views on Snapchat.
On Snapchat the campaign has reached 3.5M unique people of the target audience.
30%
