Albert HeijnKlinkt Als Weekend!
Social Campaign
We all know the feeling: the workweek ends, the group chat lights up and the barbecue turns on. Together with Albert Heijn, we turned that universal moment into a campaign celebrating weekend. “Klinkt Als Weekend” reimagines the ’90s hit Saturday Night as a playful duet by Corry Konings and Bram Krikke, with new lyrics about barbecues, drinks and weekend rituals. Built as a social-first idea, the campaign used a catchy track, simple choreography and relatable scenes to invite people to join in, right where culture happens: TikTok.
Client
Albert Heijn
Agency
TBWA/NEBOKO
When TikTokturns a campaigninto culture.
What started as a campaign quickly became a TikTok phenomenon. Creators, fans and even Albert Heijn employees began making their own versions of the track and dance, turning the idea into a community-driven trend. The platform’s culture of participation amplified the campaign organically, with thousands of users recreating the weekend moment in their very own way.
Music as a powerful social trigger.
Music is a powerful social trigger that instantly creates atmosphere, momentum and connection. By turning a distinctive sound into a shared cue, we made the weekend instantly recognizable.
303M
Impressions
The campaign reached audiences atmassive scale.
13K
Unique TikTok videos
Creators and fans joined the trend, producing their own remakes.
6M
Views on hero video
The video captured attention and helped ignite the trend.
4.5%
Engagement rate
Audiences didn’t just watch, they actively engaged with it.
TikTok Ad Awards 2025
Greatest TikTokof the year 2025.
“Klinkt als Weekend” won Greatest TikTok of the Year at the TikTok Ad Awards 2025 Benelux, the top award for the campaign that used TikTok in the most creative and platform-native way.
The Best Social AwardsBest Influencer Campaign
The campaign also took home Best Influencer Campaign at The Best Social Awards. A recognition for a campaign that perfectly tapped into social culture.
