BridgeFund SocialPerformance Campaign
YouTube Campaign
BridgeFund offers entrepreneurs access to business loans within 24 hours. While the service is fast and unique, many potential clients first needed to understand how the financing works before they could trust it. Through a social-first performance campaign on YouTube and Meta, we combined clear explanations with engaging creatives to turn curious viewers into loan applicants.
Client
BridgeFund
Agency
team5pm
Consistent branding in performance.
Even within a performance-driven campaign, strong branding remained essential. By using recognizable visuals and a consistent tone of voice, the campaign maintained brand recognition while still focusing on conversions. This balance between clear messaging, humor, and brand identity helped build trust with entrepreneurs while driving performance results.
53%
More leads.
The campaign generated 53% more leads by targeting entrepreneurs with clear and informative creatives.
+21%
CTR on YouTube.
Optimized creatives and targeted distribution significantly increased click-through rates on YouTube.
2X
