Lucardi Mother's Day
YouTube Campaign
For Lucardi, Mother’s Day is one of the most important moments of the year, both in terms of sales and brand visibility. In a highly competitive jewelry market, the challenge was to increase brand preference while standing out during a crowded campaign period. The objective was to showcase Lucardi’s wide range of gifts across different price points in a way that felt fresh, emotionally relevant and aligned with the brand’s positioning, connecting product with meaningful moments.
Client
Lucardi
Agency
team5pm
Data-driven storytellingacross platforms.
Based on audience insights and online behavior, we developed a social-first campaign built around three relatable motherhood storylines, each connecting with a different audience segment. The concept was translated into a full-funnel approach with tailored assets per platform, from a hero video for YouTube and Connected TV to social-first edits and TikTok-native formats.
