Mediamarkt Fakevertising
Mediamarkt
Client
Mediamarkt
Agency
Crocodile Agency
Collaboration
Orthodoxx
Year
2023
As a highlight of the MediaMarkt Nederland Christmas campaign, we crafted an enthralling fakevertising video set against the iconic backdrop of the Erasmusbrug in Rotterdam, the headquarters of Mediamarkt.
Fakevertising and influencers: a golden combination.
Enormous Christmas elements, made my Orthodoxx, were attached to the iconic Erasmusbrug in Rotterdam. Floating in the air! Much to the surprise of Gio Latooy, who was on the scene to witness it. We discovered this as the ideal method to connect with a large number of Mediamarkt fans.
A whole new way to influence with the power of CGI and imagination.
This achievement underscores the transformative influence of CGI in crafting compelling and shareable content that deeply connects with broad audiences. CGI emerges as a game-changer in the realm of marketing, propelling brand visibility and engagement to unprecedented heights.
The video made impact and went viral on various social media.
1.1mln
Views
The video reached 1.1 million people, adding substantial value to the overall impact of the Mediamarkt campaign.
2328%
Increase in reach
The average reach is between 35K and 850K. The video also had 812% increase in engagement on Instagram.
