Prime VideoKijk Op De Oost
Social Campaign
De Oost tells a powerful and often unspoken story from Dutch history. With this campaign, we set out to move beyond awareness and spark reflection, conversation and personal connection. By inviting people to explore multiple perspectives and share their own stories, we turned the film into a cultural moment, encouraging a new generation to engage with a complex past in an open and meaningful way.
Client
Prime Video
Agency
Boomerang
Multiple perspectives that bring history closer.
We built the campaign around the idea that history is never one-sided. By combining diverse viewpoints with intimate, personal stories from actors with ties to Indonesia, we made a complex topic human, emotional and relatable. This created space for reflection, dialogue and a deeper understanding of the Indonesian War of Independence.
Provoking new perspectives.
We sparked conversation through bold social formats, from thought-provoking polls to influencer-led content. By inviting audiences to question their own perspective, we turned passive viewing into active engagement and dialogue.
Through the eyes of a new generation.
We collaborated with influencers and Dutch creators with Indonesian roots to share their personal perspectives. By letting them tell their own stories, the campaign gained authenticity and relevance, reaching new audiences and opening up the conversation in a way that felt personal.
Storytelling that sparks dialogue and delivers impact.
200M+
Total impressions.
The campaign achieved massive reach, bringing the conversation to a wide and diverse audience.
14.5M
People engaged.
High levels of interaction showed that the campaign successfully sparked dialogue.
Dutch Creativity Awards SPIN Finalist
Dutch Creativity Awards SPIN Finalist
The campaign was nominated at the Dutch Creativity Awards, where the SPIN Awards highlight the best in digital and innovative work. This recognition underlines the campaign’s strength in turning a complex, sensitive topic into a compelling and engaging digital experience.
