Prime Video: SocialVisual Identity
Branding & Design
As part of a broader social strategy overhaul, Prime Video’s social presence was redesigned to become more than a channel for promoting titles. The ambition was to create a recognizable entertainment brand on social, balancing fandom, cultural moments and original content within a single cohesive experience. The visual identity was designed to support this shift through a scalable system.
Client
Prime Video
Agency
Boomerang
Bringing fandom to life through design.
At the heart of the strategy was a clear focus on fandom. Rather than speaking to everyone, Prime Video embraced the people who genuinely love film, series and pop culture. This fan-first approach informed every aspect of the visual identity, resulting in a tone that felt playful, self-aware and deeply connected to entertainment culture.
A flexible entertainment framework.
To support a wide variety of content, a modular design system was developed around recurring formats and content pillars. Bold typography, dynamic layouts, graphic textures and a vibrant colour palette created a framework that could shift effortlessly between recommendations, memes, community content and title promotion.
Chaotic, rebellious and disruptive.
The final identity was built around a simple principle: entertainment should feel exciting. Inspired by Prime Video’s creative direction, the design language embraced bold contrasts, expressive typography and disruptive compositions. Every asset was designed to stand out in-feed while remaining Prime Video.
