Prime VideoThe Button Game Show
Youtube Content Series
The Button Game Show is a YouTube-first entertainment format that connects Prime Video streaming audiences with creators through fast-paced challenges, humor and interactive gameplay. Creators compete in unexpected games where pressing “the button” triggers twists, penalties or advantages. After the success of the original format, the concept was expanded into an international version for several European markets, including Norway, Sweden, Denmark and Poland. Each edition featured4 episodes and local creators while maintaining the same core format, ensuring the show remained culturally relevant across different markets.
Client
Prime Video
Agency
team5pm
Influencers driving distribution.
Beyond appearing in the episodes, the creators also helped promote the format on their own channels. Influencers shared posts, stories, shout-outs and off-platform content across YouTube, Instagram and TikTok. By activating creators both on-screen and off-screen, the format tapped directly into existing fanbases and generated additional traffic to the episodes.
1.25M+
Views across 4 EU markets.
Across Denmark, Norway, Sweden and Poland, the format generated more than 1.25M views across 16 episodes.
48.1%
Average view duration.
Influencer reaction content and shout-outs helped drive additional traffic and viewing time to the episodes.
16EP
Produced across 4 countries.
The creator-led format was successfully adapted for multiple European markets with local influencers.
Scaling a formatacross markets.
The success of the format showed that creator-led entertainment can translate effectively across different markets. By producing all episodes through a central hub production while collaborating with local influencers in each country, the format combined production efficiency with local relevance. This approach allowed the show to scale internationally while maintaining strong engagement across multiple European audiences.
