Prime Video: Watch Me
Social Campaign
While LGBTQ+ representation in film and television is growing, it often still lacks depth, nuance and authenticity. With “Watch Me,” we set out to move beyond visibility and spark understanding. By creating content led by voices from within the community, we developed a series of interviews that explore the importance of representation. Not to promote content, but to educate, challenge perceptions and contribute to a more inclusive understanding of LGBTQ+ stories.
Client
Prime Video
Agency
Boomerang
Voices that leadthe conversation.
We collaborated with influential voices from the LGBTQIA+ community to share personal perspectives. Through a series of interviews, they spoke openly about their experiences with representation, creating content that felt real, relatable and credible.
Designed to educate and engage.
We combined personal stories with data-driven content to deepen the conversation. By sharing insights, statistics and interactive formats like polls, we encouraged audiences to actively engage, reflect and form their own perspective.
Real stories that raise awareness and drive change.
3.5M
Total reach.
The campaign reached a wide audience across social platforms with strong frequency.
14M
