Watch Me

Prime Video

Client

Prime Video

Agency

Boomerang

Film Director

Daniel Porcedda

Year

2019

There are more LGBTQIA+ characters on television than ever before. A total 10.2% of regular characters in the 2019-2020 broadcast television season are reported to be LGBTQIA+. That's up from 8.8% the prior season.

— CNN Entertainment

TV and film are powerful tools for social change.
Time to amplify underrepresented voices through storytelling.

At Prime Video we think diversity, inclusivity and representation is important because it helps in the fight for equality. With ‘Watch Me’ we help people understand why this is important. During Pride, we launched our first series of interviews in which 3 influencers from the LGBTQIA+ community spoke about on-screen representation.

We asked Andrew Sylveste, Loiza Lamers and Mandy Woelkens questions about why and how their community should be represented and which films/series do it right, and which do not (stereotyping). All of this not in order to push Prime Video’s own films, but to give people a chance to be educated and make a positive impact.

We made real impact by telling stories and raise awareness.

3.5mln

Reach
On Instagram and Facebook we have reached 3.5mln people with our own videos, with a frequency of 4.3.

14mln

Impressions
14mln people saw the posts multiple times, and the sentiment overall was very supportive.

ALLEEN ALS WE ELKAAR ZIEN VOOR WIE WE ZIJN, HEBBEN WE GEEN LABELS MEER NODIG.

— Mandy Woelkens, Hoofdredacteur Linda Meiden