About
Ideas built from culture.
I’m a freelance Creative Director based in Amsterdam, helping brands and agencies create work that cuts through, from concept to execution.
With 15+ years of experience, I move fast, think sharp and don’t settle for average. I’m critical on ideas, obsessed with detail and focused on what works. From big concepts to the smallest design decisions, everything needs to be right. I stay close to culture, understand what lands and turn communities, fandoms and online conversations into ideas that feel native. I push ideas further to make sure they’re not just different, but built to connect.
Agency Experience
Woedend! / Bored of Advisors / GANDA / Boomerang Agency / ACE Social / Tosti Creative / Granny / The Invaders / Crocodile / Tante Tini / team5pm / 180 Global / HERC / TBWA/NEBOKO / Vlimse / Yune
Honors & Awards
1x TikTok Ad Award / 1x Best Social Award / 1x ADCN Silver / 1x SPIN Awards Finalist / 1x Eurobest Silver / 1x Campaign Tech Award Winner / 1x Internationalist Award Winner / 2x SAN Accent Winner / 1x Esprix Bronze / 2x Content Marketing Awards Gold / 1x Content Marketing Awards Silver / 1x Grand Prix Content Marketing Originality Award / 1x Grand Prix Content Marketing Silver / 1x Drum Awards Bronze / 2x Dutch Interactive Award Nominee / 1x Website of the Year Nominee / 1x Sanoma Media App Challenge Winner / 1x Zilveren Magneet Student Juryprijs / 4x Emerce 100 Listed
I work with brands creating social first ideas shaped by entertainment, gaming, lifestyle and internet culture. Over the years, I’ve helped turn communities, fandoms and online conversations into campaigns, formats and concepts that feel native to culture for clients such as:
