Snelle Achtentwintig Album Release
Fakevertising Campaign
To promote Snelle's latest album 'Achtentwintig' we decided to shake up the music industry with something very unique. We got inspired by the latest hype of the moment, a brand-new form of outdoor advertising: 'Fakevertising' in which CGI technology plays a leading role.
Client
Snelle
Agency
Crocodile
Snelle took social media by storm.
We created a FOOH (Fake Out Of Home) where the iconic building on the Jan Pontsteiger in Amsterdam was wrapped with a large cloth, which was then pulled back to reveal a giant Achtentwintig LP. Together with the CGI experts from Orthodoxx, we brought the video to life.
Snelle became the very first Dutch artist to use fakevertising.
And with success: the video has gone viral and has already surpassed 2 million views. In addition, the piece has appeared in multiple news reports, and other artists and influencers have shared the video massively.
The video drove massive impact and went viral.
2.2M
Fans reached.
The video reached 1.2 million people within the first 24 hours and 2+ million people within the first week.
882%
